How to create a data-driven hiring process for your business

Learn more about the future of the hiring process. How data can revolutionize your recruitment and what you should know before you implement it.

Recruiting
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11
 Min read
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May 17, 2021

Today individuals can have information at their fingertips all within a matter of seconds. It is truly astonishing.

In a world of pocket computers and super-fast internet, the work we do and our social lives have moved online. From the USA to China, Spain, or Nigeria, it has never been easier to communicate and work together across borders and time zones. 🌍

And drawing this web together is a whole bunch of data detailing our online lives. 🕸️

This data is critical for businesses, their growth, and improvement for a multitude of reasons.

Data informs the present and helps to guide the future of businesses. It tells them about their systems and their customers. It helps companies to know:

  • how their products and services sell locally and globally.
  • how their different departments and teams perform and if they are achieving their targets.
  •  the impact on customers of specific marketing messaging.
  •  and how their hiring process works.

For businesses, a hiring process driven by the data they accumulate is the future of recruitment. This article will explore:

  • Why having a data-driven hiring process is essential for your company in the 21st Century and beyond. 
  • We will look at why data is necessary for the gains your company wishes to make. 
  •  What steps can be taken to implement a data-driven hiring process, as well as other factors that require your consideration.


Why is data necessary for the hiring process?

Data is a business's oxygen and water in the 21st Century.

They are a vital source of information. It provides the answers to questions you may have and can educate companies on improving and optimizing systems and processes.

In particular, the data and feedback received during the recruitment process. A data-driven approach to the hiring process gives businesses irrefutable evidence to provide precise solutions. 😉

The data acquired during the recruitment process can help businesses to:

  • Track a candidate's progress. From the first time they see the job advertisement all the way through to the onboarding of their chosen candidate.

  • A golden opportunity to better understand your candidates. As well as find out what led your candidate to apply for this job. For example, which website they found the job on. 
  • You can better understand where your target audience receives its information from. Thus, allowing you to focus on these specific sites. And capitalize on the right exposure for your Business.
  • You can learn what messaging works for potential candidates, tailoring it to their wants and needs. How you should talk, what you can do to maintain their interest, and learn what they want from an employer. 
  • The area or region they are applying from. Spotting trends helps to predict future business opportunities within regions. Suppose you receive an influx of interest from potential candidates within a particular area. In that case, it could lead you to expand on the interest shown. 
  • Grow your presence in these areas. You may try to sell more products or services to this market or build more presence there. Either via hiring more employees from this location or starting an office in this location. All of these can help to grow your commercial presence and activity. 
  • Measurement means control of your hiring process. Data facilitates this.

The nature of Business is rapidly changing. Trends, technology, and in-vogue business practices mean that new directions are being pushed constantly. In the search for something innovative that will provide a competitive edge over their business rivals.

This is no different for a company's recruitment process. The improvements made in this arena will help businesses get the edge on their competition to hire the best of the best to fill out their teams. And a data-focused approach to the process can support this forward march. The data collected informs companies what works and what doesn't, which can benefit both the company and its candidates. 

Great success


😲What am I waiting for then? How do I create a data-driven hiring process?

Wow, glad to see you are excited! 

And it is great to know that you appreciate the positive change that an embrace of data can give your recruitment process. 

It's a long road, but here's some guidance on the steps you should take to implement a data-driven hiring process.


Involve the right voices 💬

You are making a significant change to how your Business conducts its hiring.

Critical decisions, however, require a transparent approach. For companies, the involvement of stakeholders within this process, whose daily lives will be changed dramatically by these actions, is crucial.

It is advisable not to drop big news like this out of the blue. It's not quite the best business practice and can cause anger and resentment amongst your employees. 

Hint, hint, European Super League. 😒

An open and inclusive approach ensures that all the relevant parties and perspectives have a chance to speak their mind regarding a move towards a data-driven hiring process. 👨‍💼

Whether those are your recruitment teams, your IT specialists, or legal departments. The input these voices can offer will help to find the correct process far easier and the decision-making far simpler.

With these groups' feedback, you can identify what factors are important, what type of hiring process they regard as superior as well as manageable given your team's size and capabilities. You don't want to be over-extending yourselves!

By listening to those involved in your company's recruitment, you can begin to establish your thoughts and conditions about the type of data-driven hiring process that will work best for your Business.


With feedback, you can identify:

  • How the company finds the existing hiring process. What are their likes and dislikes about it?
  • If changes were made, what kind of approach would they prefer?
  • How do they feel about data? Do they feel comfortable acquiring, analyzing, and presenting their findings? Would they like tutorials on the subject?
  • And suppose you are a company with a global recruitment strategy. In that case, it is essential to consider what may work in one country may not be suitable in another.

The feedback and ideas received can help direct your thinking to find a data-driven hiring process that is the most appropriate tool for your organization and employees.


Learn what is on the market 📚

Many excellent tools on the market would facilitate your move to a data-driven hiring process. But it is probably advisable not just to pick the first one you see! 

It would be best to consider the pros and cons of each and how it will work within your existing recruitment strategy. How it will be able to:

  • It is functional and easily managed
  • Will it integrate successfully within your existing hiring structure
  • It will allow data to be a uniting factor for teams and regions, and the findings will be easily accessible for all

So, you need to evaluate the tools on the market, which is possible with the support and advice from your stakeholders and recruitment teams responsible for the hiring process. Their crucial input has established the essential requirements of a data-driven recruitment tool.

With criteria in place, it makes the process of finding and selecting a data-driven hiring process far easier so that you can make an informed decision that suits your business and its needs. 📝


Do your research, make the right decision! 🤗

So, you've rigorously evaluated the tools that will hopefully provide you with the data-driven hiring process of your dreams. 

After extensive conversations with your stakeholders and pitches from the companies selling the solutions, you will hopefully have found the one that works best for your company's hiring process.

✔️Your choice will hopefully fulfill the criteria established by your communication with the relevant stakeholders. 

✔️It will align all components of your hiring process into one impressive-looking framework.

✔️Thus, it will allow data to be collected from across your hiring process to inform and educate your teams on improving and working well for candidates.

✔️ Bringing synergy to the hiring process.


How to get a data-driven hiring process firing! 🔥

For any business, a move towards a more data-driven approach can be a substantial change. It will be a challenge. But with the right amount of dedication and education, you will soon master your new hiring process and be sitting on a big pile of lovely data.


Understand the process, maximize the data! 🦉

It doesn't matter whether you are ripping up your hiring process and starting anew or integrating your new tool into an existing recruitment framework and working across platforms. You need to know how it will all work.

By understanding your hiring process and the journey candidates experience, from application to rejection or onboarding. You can put on your data goggles and find where the data will be coming from and how you can maximize its return. 💰

You should consider:

  • How is your hiring process structured? How does the process progress, its time frame, and what happens in each stage? From a candidate's first view of the job listing to the aftermath, irrespective of whether they were hired or not.
  • What are the critical moments in the hiring process? Where can you get the most valuable data or information from your candidates? These touchpoints are the journey within the hiring process. 
  • How do I get the data? Questions, surveys, communication with candidates, via email or phone. Everyone is different; find the right way to engage with your candidates.


In your hiring team's hands 👐

Your individuals in charge of recruitment will be responsible for acquiring and understanding the data received during the hiring process and implementing the suggestions.

No pressure then!

🙋What can I do to support my recruitment team?

As an employer, it is your responsibility to give your teams the tools and knowledge to do their job to the best of their abilities. 🧰

Awareness of the importance of this data is a positive start. You can teach your employees how:

  • The data will refine the hiring process. And in the process, make their job more exciting and rewarding.
  • This data-driven approach is now fundamental to your company's strategy to be bold and innovative.

Consequently, it can build understanding among your recruitment teams and underline the importance of their job.

Giving your employees a sense of responsibility towards the company's success will help enhance buy-in and support this new process. 

Employees want to see and feel their work matters and that their superiors appreciate them. 😃

By emphasizing their role in the company's future, it will increase motivation and a surge in desire to master this new approach.

As a result, it will make training your talent acquisition stakeholders far easier. An open and eager mind is far more receptive to new methods and is less scared by change.

How to get the data, understand what it is telling them, and then use the data to create reports and explain the findings to their co-workers. You have created a well-oiled data interpretation machine. 💪

The knowledge provided by the data will enrich a recruitment team that is in a constant process of continuous improvement and self-evaluation. 

They have the tools to get the data, and they know to understand the data.

The sky's the limit as your teams find new ways to personalize and improve the hiring process. 🌌


What other factors are important when creating a data-driven hiring process?

When implementing a data-driven hiring process, it is also wise to bear these factors in mind:


A Global State of Mind 🌐

Companies have seen many changes to how they must conduct themselves over the last few decades. But no change has been as transformative as globalization, responsible for the growing interaction and integration among people and countries worldwide. 

The term 'Global Neighbour' has never been more apt. 🏘️

But to assume we know everything about one another's country or culture would be foolish.

Therefore, understanding and appreciating these points of difference could pay dividends for your business and its hiring process. 💡

To acquire the data you seek, you need to comply with the processes and ways hiring is conducted in your recruiting region.

This is where local stakeholder engagement comes into play. These individuals and teams hold the key for you. 🗝️

They can inspect your hiring framework and finely judge its suitability to their region, and can provide critical advice on:

  • How the people of their country receive their information. How do they search for jobs? The knowledge of the local recruitment markets will guide you on where to engage the candidates. So you can learn more from their candidate experience and compile the data you need to serve their needs better.
  • The suitability of questions. Are they acceptable, polite, or are they verging on rudeness? To make sure nothing stops your pursuit of that vital data.
  • Also, to prevent any language blocks. Making sure everything is translated correctly in a friendly, professional manner prevents any embarrassment or unintended insult.

All of these must be considered for your data-driven hiring process to be a huge success wherever in the world you may bring it.

Protect the data, protect the people 🛡️

Data, data everywhere

As the digital world grows, so must the checks and balances to ensure a business has behaved correctly and ethically.

To maintain a worldwide presence, companies must show compliance and respect for information security laws governing this new frontier. 

With the possession of an ever-increasing amount of data belonging to those who have used their websites to buy products or apply for a job, businesses must remember:

With great power comes great responsibility.

It is vital for the users' privacy and security that businesses comply with the legal requirements to protect their data. Of which these rules can differ from country to country. For example, organizations within EU countries must follow GDPR rules.

So, companies embracing a data-driven hiring process must contend with and accept these regulatory measures wherever they have a presence in the world. The personal data of individuals who apply for a position at your company need protection from unauthorized access or threat.

Failure to do so could be catastrophic for your Business. Both reputationally and the fines you could face if you fail to do so.


Be competitive, drive improvement.

For businesses, modernization instigates progress. Failure to move with the times, well, it is not worth talking about. A data-driven hiring process can help you achieve your goals.🎯

To create a data-driven hiring process, your company must focus on these critical points:

  • Involve your team. Get the right advice from the right people to find the best solution for their requirements.
  • Learn what is on the market. Evaluate your options, find the process that suits your recruitment process.
  • Understand the importance of data and how to maximize its return in your hiring process.
  • Support your team. Those responsible for your new data-driven hiring process. Please give them the tools to make it a success.
  • Think Big. Think of the global implications for your business if you are planning to expand or have an existing global recruitment strategy. Ensure your process is tailored to engage correctly with candidates worldwide, and it complies with local laws and customs.


With data in hand, you are in perfect control of your hiring process. You know what works and what can be improved. And perhaps most importantly, it helps you better understand the candidates applying for your positions, wherever they are in the world.

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